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Privacy Policy

Last updated: 23 July 2026

On This Page

  1. Information We Collect
  2. How We Use Your Information
  3. Our Legal Basis for Processing
  4. Sharing Your Information
  5. Cookies
  6. Data Security
  7. Data Retention
  8. Your Rights Under POPIA
  9. Children's Privacy
  10. Changes to This Policy
  11. Contact Us

LUK — A Place Called Home ("LUK", "we", "us", "our") respects your privacy and is committed to protecting your personal information. This policy explains what we collect, why we collect it, and the rights you have over it, in line with South Africa's Protection of Personal Information Act, 2013 (POPIA).

By using our website or placing an order with us, you agree to the collection and use of information as described in this policy.

1. Information We Collect

We collect information you give us directly, and a small amount of information automatically when you use our site.

Information you give us

  • Full name, email address and phone number
  • Delivery address, city, province and postal code
  • Order details — items purchased, quantities and order value
  • Any messages you send us via WhatsApp, email or our contact channels

Information collected automatically

  • Items added to your shopping bag or wishlist, stored in your browser so your selections are remembered between visits
  • Basic technical information such as browser type and device, used to keep the site working correctly across devices

We do not collect or store your card details. Payments are processed by a registered South African payment provider, who handles your card information directly under their own security and compliance standards.

2. How We Use Your Information

  • To process and fulfil your order, including coordinating delivery and white glove service
  • To communicate with you about your order — confirmations, delivery updates and any issues
  • To respond to enquiries sent via WhatsApp, email or our contact form
  • To send you marketing communications, but only where you've opted in, and always with the option to unsubscribe
  • To improve our website, product range and customer experience
  • To meet our legal, tax and accounting obligations

4. Sharing Your Information

We do not sell, rent or trade your personal information. We share it only where necessary to run our business, with:

  • Delivery and logistics partners, so your order can reach you and white glove delivery can be coordinated
  • Our payment provider, to process payment for your order securely
  • Service providers who support our operations (such as hosting and email delivery), bound by confidentiality obligations
  • Regulators or authorities, only where required by law

5. Cookies

We use limited local browser storage to remember what's in your shopping bag and wishlist between visits. For full detail on what we use and how to manage it, see our Cookie Policy.

6. Data Security

We take reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, alteration or disclosure. While no method of transmission over the internet is completely secure, we work to keep your information appropriately protected at every stage.

7. Data Retention

We keep your personal information only for as long as necessary to fulfil the purposes described in this policy, including any legal, accounting or reporting requirements — typically for the duration of our business relationship plus a period required by South African tax and consumer protection law.

8. Your Rights Under POPIA

As a data subject under POPIA, you have the right to:

  • Request confirmation of what personal information we hold about you, and access to it
  • Request correction of inaccurate or outdated information
  • Request deletion of your personal information, subject to our legal obligations
  • Object to the processing of your information for direct marketing at any time
  • Withdraw consent previously given, without affecting processing already carried out
  • Lodge a complaint with South Africa's Information Regulator if you believe your information has been mishandled

To exercise any of these rights, contact us using the details below.

9. Children's Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will remove it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or the law. The "Last updated" date at the top of this page will always reflect the most recent version. We encourage you to review this page periodically.

11. Contact Us

For any questions about this policy or how we handle your personal information, reach out to us:

This policy is provided as a general guide for LUK's customers and does not constitute legal advice. We recommend having this document reviewed by a qualified South African attorney to confirm it fully meets your specific compliance obligations before relying on it.